If you want to name a Delhi Metro station after the name of your company or brand, here’s your chance. In a first, Delhi Metro Rail Corporation (DMRC) has decided to auction off rights to have stations named after companies and their brands. The privilege is not going to come cheap though.

DMRC has so far named its stations based on the location. The latest move by DMRC is part of its business development measures.

“The selected bidder or licensee shall have exclusive semi-naming rights at selected Metro stations. The licensee will suffix the brand name with the name of the station. In addition, the licensee shall also be granted advertisement rights at the station,” The Times of India quoted Delhi Metro spokesman Anuj Dayal as saying.

To start with, Delhi Metro is putting nine station names on auction block. These include Huda City Centre, IFFCO Chowk, MG Road, Guru Dronacharya, Noida City Centre, Golf Course, Botanical Garden, Noida Sector 18 and Vaishali.

If it elicits a good response, DMRC may extend the practice to other stations as well, Dayal added.

Set up in May 1995 under the Indian Companies Act, the DMRC has equal equity participation (50% each) from the Government of India and the Government of Delhi.